Cannes, Clio, One Show, and Top Award Winner at New York International and LA Film Festivals, Fro Rojas is an acclaimed Director/Photographer sought-after for his exceptional ability to transcend cultural boundaries. His remarkable portfolio showcases his collaboration with the industry's most innovative agencies and brands, demonstrating his expertise in fashion, lifestyle, music, and the youth market. With a unique talent for seamlessly transitioning between the US Hispanic market and the broader general market, Fro Rojas effortlessly combines his irrepressible sense of humor, mastery of comedy and performance, storytelling finesse, and proficiency in new media forms and techniques. As a result, he creates captivating content that resonates with audiences of all demographics.
Fro's gift for transforming brand strategies into compelling narratives that encapsulate a moment in time has led clients to frequently request his involvement in not only shooting and editing their film and video content but also managing their print and stills campaigns.