Fro Rojas is an award-winning Director and Photographer whose work has been recognized by Cannes, Clio, The One Show, and top honors at both the New York International and LA Film Festivals.
Known for his ability to effortlessly move between the U.S. general and Hispanic markets, Fro brings a culturally fluent, emotionally sharp perspective to every project. His portfolio spans fashion, lifestyle, music, and youth culture — all executed with a cinematic eye, comedic precision, and an instinct for performance that makes stories stick.
Fro has partnered with some of the industry’s most forward-thinking agencies and brands to craft campaigns that break through the noise. Whether he’s directing film, shooting stills, or shaping the story from pitch to final cut, Fro is a trusted creative ally who knows how to translate strategy into work that feels — timely, human, and unforgettable.
He’s also known for his ability to lead fully integrated productions, frequently tapped to oversee both motion and print for unified campaign storytelling.
